New Hope Animal Rescue

Rescuing the fun in animal rescue advertising
New Hope Animal Rescue is a sanctuary for all animals including those on death row. To shift a traditionally gloomy narrative for animal rescue advertising, and to bring fun to a UK public still reeling from the pandemic (but keen to help others where they can), we’ll throw pop-up parties across London offices to celebrate New Hope’s animals and staff. Come “pawty” with us and support these local heroes!

CAMPAIGN

DESKTOP UI

SOCIAL

STUDENT BRIEF

Image courtesy of New Hope Animal Rescue

Sources used with many thanks: animal photos courtesy of New Hope Animal Rescue (so adorable!), stock imagery and mock-ups via Adobe Stock, Envato Elements, Freepik and Figma.

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The Aviary